To kick off Endxrphin’s twelve days of Christmas, I’m going to make a small list of the best music videos from this year. This is completely based on my personal opinion and my fellow writers will have very different top lists throughout the twelve days so, enjoy!
5. WHISTLE BY BLACKPINK
This Mnet Asian Music Award winning music video perfectly illustrates the beauty and intensity that these girls have. The pretty visuals with the different colored lighting and sceneries highlight the two sides of this group, the feminine side and the fierce side. The intense choreography is only seen in glimpses but what is shown highlights the powerful stage presence these girls having making for one of the best videos.
4. CRANES IN THE SKY BY SOLANGE
Solange finally returns in 2016 after the four year break from her last work “True EP” and she definitely returned. This video, directed by Solange and her husband demonstrates her control of her artistic direction. The video doesn’t have much going on but the visuals captivate the viewers as she sings the soulful song. The addition of her dancing creates a beautiful feeling for the viewer, makes you feel like this is an art installation, truly a beautiful video.
3. STING BY STELLAR
This Korean girl group makes a comeback with this surprisingly more conservative video from their previous videos, illustrating their growth as a group. The video reflects Stellar’s history with the mouse arrows motif throughout the video represents how the group has suffered a lot of hate via the internet because of their provocative videos and choreography (which were forced on them by their label.) The brightness of this video reflects this song’s sound as it features the bright tropical-house production. This song and video holds a dear place in my heart for one of my favorite girl groups that definitely deserve more praise than they receive.
2. HOLD UP BY BEYONCÉ
This list would be incomplete without the inclusion of at least one video from “Lemonade,” so I’ve chosen “Hold Up.” This video perfectly represents the message the song has, her expression of her love for her partner but also her need to learn how true he is to her. The duality of the video illustrates this perfectly as she gleefully walks around the street while destroying everything in her path. Beyoncé adds yet another video to her long list of iconic videos.
1. WHY SO LONELY BY WONDER GIRLS
The visuals of this video deserves enough praise to make my favorites list, but the perfect illustration of the song’s sound and meaning makes it my favorite. The soft pinks and yellows matches the song’s soft-reggae sound and the kaleidoscope effects develop the feeling of psychedelia. The instants of comic relief make this video that much more enjoyable to watch, with the dismantling of the mannequin and the instant where the members appear to kiss adds for the “I don’t need a man” attitude, that no matter how many times is done, is always enjoyable.